In order to provide relief to the needy patients, the concept of generic, cheap medicine was started. But this is exactly the opposite. Generic companies are offering commission of upto 60% on retail prices to retail drug retailers to increase the sale of their medicines.
This means that the patients are getting these medicines only at the cost of branded prices. The benefits of getting generic medicines to patients are going directly into the chemist's pocket. In the last three years, such medicines have taken their influence in the drug market.
Now branded Pharma has joined the companies generating generic medicines. Medale and Aglomed etc. Pharma is selling a medicines of 10 rupees for 80 rupees on the print. In such a case, the retailer gets a profit of Rs 70. However, the generics of the generic companies are similar to the composition of product branded companies. Taking advantage of this, the local company's medicines are being sold under the name of branded company in the market.
Companies producing Generic Medicines have adopted a policy of direct contact with retailers to take business in the market. To increase sales of generic drugs, these medicines are being sold on contract basis from retailers to doctors. From the veinula to the drip set, syringe and surgery items in the pharmaceutical market, the manufacturers who are putting the print rate are four times the cost of production. Those patients who do not have much knowledge about medicines and equipment, such people are being charged more money in the drug market. The BD company has 120 rupees printed on Venuella, while its wholesale sale rate is 30 rupees.
Similarly, medley company's 10 tablets of Ofloxacin-200 drug are printed at Rs 51.45, while chemists get this medicine at Rs 10. At the same time, the maximum sale price of 80 rupees is printed on the 10 tablet strip of multivitamin and mineral, while this drug is being given to the retailer at a price of 20 rupees. The MRP on Enzymes Syrup is 80 rupees but the retailer is getting this syrup in just Rs 20. The syrup of a drug-raising drug for children is being sold at Rs 88, but the wholesaler is selling it to the retailer for 24 rupees. Antibiotic injection has a rate of 116 rupees, while the actual price of this drug is 30 rupees.